In the 19th century, two scientists in the U.S. engaged in a battle over the transmission method of electricity. It’s called “Current War.”
The main characters of the war are Thomas Edison, who insisted on the DC system, and Nicola Tesla, who insisted on the AC system.
George Westinghouse, who used to supply electricity to the entire U.S. through Edison’s direct current system, chose Tesla’s alternating current system, and the war ended with Tesla’s victory.
Tesla will then completely redesign its AC-based generator and prime mover.
In 2003, Martin Everhard and Mark Turpenning thought of electric cars as a way to curb global warming and started a company to build electric cars in a completely different way.
Tesla Motors is named after Tesla, which first developed alternating-current induction motors. In 2004, Elon Musk, founder of SpaceX, a private space company that succeeded in the online payment system PayPal, joined Tesla with the investment, and Tesla began to accelerate the development of electric vehicles with a step forward.
In addition to the characteristics of electric cars, which are “clean, quiet and environmentally friendly,” they changed everything with the imagination that if they could drive more fun, safer, and travel farther on a single charge, they would surpass the world’s dominant gasoline cars.
In July 2006, his imagination became a reality. Tesla’s first mass-produced electric sports car, the Roadster, has been unveiled. Those who thought electric cars were golf carts and shuttle buses were enthusiastic about the sports car “Roadster,” which can run 400 kilometers on a single charge and reach 100 kilometers per hour in four seconds. The media criticized the billionaire Eran Musk, who dreamed of traveling to Mars, as a “delusional man,” and made him a revolutionary, and Tesla began to attract public attention. With the addition of the identity of Eran Mask, Tesla continued to be attractive.
Tesla = “S3XY” electric vehicle
Since the roadster, Tesla has started developing Model S in order to release electric cars that are completely different from existing cars. A prototype Model S with battery cells placed inside the trunk on the floor for safer and faster electric vehicles was unveiled in March 2009.
Tesla recorded its first surplus in its 10th year of existence when the sedan Model S, which can operate 470 kilometers on a single charge, was introduced in 2012.
In 2015, the Model X, an SUV electric vehicle equipped with a Falcon wing door, was unveiled. The Falcon wing door could be opened and closed upward and received a great response from customers with children.
In 2016, the mass production system was established and the Model 3 was released, and in 2019, the Model Y, which is the most dangerous for drivers in the event of an accident, was introduced and safety-enhanced. Tesla has now completed its ‘S3XY’ product line with models ‘S’, ‘3’, ‘X’ and ‘Y’.
Tesla is breaking with conventional practices and making electric cars that are not in the world. At the root of this differentiation is careful consideration for drivers. No matter how bright an idea is, if people don’t feel the value, it disappears without creating any differentiation.
The more people feel the value, the more differentiation shines. Don’t you think Tesla looks more attractive because many people sympathize with the value Tesla created?